TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

 TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo Partners with Integral Ad Science to Give Marketers an Integrated, Mobile-first Approach to Brand Safety, Fraud and Viewability Measurement

TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry, today announce a pre-bid integration on TabMo’s Hawk platform. Through this partnership, Hawk gives online marketers improved brand […]

TabMo continues its UK expansion to support agency demand

TabMo continues its UK expansion to support agency demand

Customer demand for TabMo’s programmatic mobile advertising technology continues to grow and the creative mobile demand side platform (DSP) has expanded its team with the recruitment of Sophie Plenert as agency sales manager. Plenert joins from mobile monetisation company Mozoo, where she was part of the team that planned and executed both branding and performance […]

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

Triplelift & TabMo partner to fuel the growth of native on mobile! https://t.co/3l67aTERT0 @TripleLiftHQ #Hawkplatform pic.twitter.com/8OZWcLwv9H — TabMo (@TabMo) October 3, 2017 TripleLift, the industry’s largest comscore ranked native advertising company, announced a strategic partnership with TabMo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with […]

TabMo appoints Henna Firdos to support self-serve advertising clients

TabMo appoints Henna Firdos to support self-serve advertising clients

Programmatic mobile advertising company TabMo has recruited Henna Firdos for the new role of platform operations manager. She joins from location-based mobile advertising company, Blis, prior to which she worked at The Exchange Lab trading across multiple demand side platforms (DSPs). Firdos will provide training and technical support to TabMo’s UK-based self-serve customers. This hire […]

TabMo Expands to US, Bringing the First Mobile Creative Programmatic Platform to Brands and Agencies

TabMo Expands to US, Bringing the First Mobile Creative Programmatic Platform to Brands and Agencies

TabMo, the first mobile creative DSP for video, display and native advertising, has launched within the U.S. market, making its mobile-specific buying platform, Hawk, available to advertisers and their agencies in North America for the very first time. TabMo has enjoyed significant-success in Europe and the U.K., working with some of the world’s largest brands […]

Hawk by TabMo and Teads announce new integration

Hawk by TabMo and Teads announce new integration

Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, announces an integration with Hawk, the mobile creative DSP for video, display and native advertising. The integration enables trading desks, agencies and advertisers access to all Teads premium publishers and inventory on mobile devices across the world through […]

TabMo hires Dan Read from Mobsta to oversee their commercial strategy

TabMo hires Dan Read from Mobsta to oversee their commercial strategy

Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales. Read, who was previously head of trading at Mobsta, will oversee TabMo’s commercial strategy as the company continues to grow its UK customer base. Prior to joining Mobsta, which specialises in location targeting and […]

adsquare and TabMo join forces for “one-stop shop” mobile advertising

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted […]