63 per cent of Britons say they would be ‘unlikely’ to try a mobile-only bank, according a Nielsen study. The main reason given for this unwillingness was concerns over security, but preference for visiting a branch – 50 per cent higher than the global average – was also a factor. Of the 63 countries surveyed, […]
Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (very near) future. The shift in share […]
China is, by a sizable margin, the world’s fastest growing mobile advertising market. The east Asian giant saw mobile ad spend rise 931% in Q2 2016 over 2015, according to data from mobile ad platform Smaato. This compares to an overall rise in mobile ad spending increasing 103% globally. Other notable jumps were seen in […]
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]
Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]
Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]
Sorry people. But the year of the mobile is never going to come. But not for the reasons you think. Let me explain, and then feel free to disagree. Ever since I first became interested in these things, the famous and fabulous Mary Meeker has publisher her overview of the world’s internet. It’s an amazing […]
Kargo, a leader in mobile brand advertising, today announced the findings of an in-depth neuroscience study that assessed multiple mobile advertising formats to determine which are most captivating for consumers and which could potentially cause aggravation. The “Captivate vs. Aggravate” study, conducted with neuroscience research firm MediaScience, analyzed consumers’ rational and emotional responses to four […]
This September, dating app Tinder will celebrate its fourth anniversary. Since September 2012, more than 40 million people have downloaded the app and swiped right on potential matches, with wildly varying degrees of success. Every single day, there are 1.6 billion swipes on Tinder and 26 million new matches formed. Having started as an experiment […]
It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos. That’s because — and this really shouldn’t come as a surprise — Gen Z, which native advertising software firm Sharethrough defines as the generation born after 1995, likes […]