Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study. NPR and Edison Research surveyed just under 2,000 individuals to compile the Smart Audio Report, discovering in the process that uptake is […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]
Netflix was the world’s top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second. Netflix saw gross subscriber revenue of approximately $510m last year according to the report, representing a 138% increase or about 2.4 times the $215m users spent in the app during 2016. Netflix was also […]
A new report from the IoT analyst firm Berg Insight says that the ten leading global mobile operator groups have a combined market share of 76 percent in cellular IoT. The top players reported a combined active base of 407 million cellular IoT connections at the end of H1-2017. China Mobile was number one with […]
Capgemini’s Digital Transformation Institute has released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France and […]
A new report from the IoT market research firm Berg Insight estimates that the global number of cellular IoT subscribers increased by 56% during 2017 to reach 647.5 million. The accelerating growth is expected to take the global installed base to almost 1 billion at the end of 2018.By 2022, Berg Insight now projects that […]
Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]
Multiple hacker networks are involved in auto-redirect attacks that cost advertisers and publishers $1.13 billion annually. The finding is the basis for a report by GeoEdge, an ad verification company, based on the analysis of 650 million impressions. The mechanisms of attack include mobile click fraud, tech support claims, and malicious app installations. The umbrella […]
Adults in South Korea will spend more than one-quarter of their daily media time on a smartphone in 2018, according to eMarketer’s latest time spent with media forecast. eMarketer expects adults in South Korea will spend 2 hours, 3 minutes per day on smartphones in 2018, accounting for 28.6% of their daily media time. This […]
Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]