Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong in 2017, according to a new survey which suggests online channels will continue to drive ad spend growth in 2018. The Advertising Spending Projections 2018 survey, conducted by research firm Nielsen on behalf of the Hong Kong Advertisers Association, also revealed that […]
Online retail has long lamented the smartphone visit-to-revenue gap. The fact is, it remains a challenge. But every cloud has a silver lining: That gap is also shrinking. According to “A Mobile-First World,” a new report from Adobe Digital Insights (ADI) that examined data from Adobe Analytics, smartphone visits are increasing in value at a […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
An analysis of 11,000 apps has found that app retention on iOS is consistently higher than on Android, but only by 1-3%. Conducted by mobile measurement company Adjust, the study – which defines app retention as “the percentage of users still using an app for a certain number of days after install” – found that […]
Mobile advertisement accounted for the largest share in the South Korean advertisement market for the first time last year with mobile ad spending exceeding 2.2 trillion won ($2 billion). According to the nation’s leading advertising agency Cheil Worldwide, total ad spending rose 1.8 percent from a year ago to 11.1 trillion won last year. The […]
The younger small business owners are, the more likely they are to build a mobile app to support their business, according to a new survey by Clutch, a B2B ratings and reviews firm. Fifty-five percent (55%) of millennial-owned businesses have a mobile app, compared to 13% of small businesses owned by baby boomers. However, even […]
Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]
Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner, Inc. Speaking at the Gartner Customer Experience Summit in Tokyo, Gene Alvarez, managing vice president at Gartner, said more than half of […]
A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex has identified a huge area of advertising opportunity around the ongoing sporting event with 35% of consumers now watching online. Winter Olympics fans – defined as those who say they watch the Winter Olympics on TV or online – spend an average of 2 hours […]