On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Open audio platform SoundCloud has launched advertising in Belgium, Italy, Portugal, Spain, and Switzerland, thanks to an extension of its partnership with digital audio advertising firm Targetspot. The introduction of advertising in these markets coincides with the launch of SoundCloud Go+ – the platform’s premium subscription plan – in the nations. SoundCloud’s free offering will now […]
In a crowded music festival setting, losing sight of friends is a common problem – but now there’s a solution. Spanish car manufacturer SEAT and experiential innovation agency Wildbytes, in collaboration with Google, have created an essential app for festival-goers. ‘SEAT Lost&Sound’ enables people to locate their friends using augmented reality. The app was unveiled […]
New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
SEAT and Orange Spain have signed an agreement that aims to promote new advances in the development and use of connected vehicles. The agreement focuses on three main lines of action – to improve the experience of vehicle occupants by developing connected car innovations, offer the digital home or office experience to car users, and […]
McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]
Spanish automaker Seat has linked up with Saba, a developer of urban mobility solutions and parking management specialist, to create an app that enables users to have shopping delivered directly to their parked car. With Droppit, available on both iOS and Android, users are able to place a shopping order at a virtual supermarket and have it […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]