China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]
Beginning March 23, Facebook is rolling out a new mobile shopping ad format globally, along with a new metric to measure the number of outbound clicks each ad receives. Known as Collection, the format consists of a photo or video set above four clickable product images. The images can be arranged automatically based on Facebook […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]
Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family aren’t quite what they seem. Ted Baker’s social channels […]
A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a leading B2B […]
Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]
Facebook has launched its first dedicated VR app to bring 360 photos and videos its headset-wearing users. The app, called Facebook 360, is not a full version of the social network and will simply act as a hub for 360 photos and videos. Available through Samsung Gear VR, powered by Oculus, the app will also […]
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. The Snapchat campaign – which is a first for the Health Education England’s Health Careers service which is running the campaign – is part of […]