Jongla, the Finnish mobile messaging innovator, announced that they will start offering their messaging technology for other companies and app developers. Known earlier for their world’s lightest messenger, Jongla, that gained popularity in emerging markets, the company now offers their latest innovations as a light messaging SDK and fully-hosted cloud service for Android and iOS. […]
American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]
Snap’s leadership conceded that it overestimated the demand for its Spectacles offering. Snap will overhaul its primary app to make its user experience more intuitive, hoping to bolster its appeal to a wider audience, and boost monetization opportunities. This is a step that comes as it counts the (initially) heavy cost of its transition […]
POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]
In a fully integrated campaign targeting the Western European market, Doner London are launching the latest breakthrough technology from Chinese smartphone manufacturer Huawei. The campaign, shot by Rankin, features seven Tomorrow Entrepreneurs, each using the Mate 10 Pro handset, with built-in AI technology, to accelerate their business. The campaign, the latest in a series of […]
From Grumpy Cat to OMG Cat and, of course, the classic Nyan Cat video, the world is cat-mad. In fact, cat related media content is shared twice as much as selfies online. Virgin Media has put its own unique spin on this craze and created a meow-nificent piece of social content to support the Virgin […]
Asda teamed up with Shazam to launch a UK first, which will run throughout the Halloween period. When anyone ‘Shazams’ the new TV ad, by Saatchi & Saatchi London, or code in the retailer’s Good Living Magazine they will be taken to an augmented reality (AR) experience on their smartphone that lets them be part of the ad through a […]
Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts. Twitter first launched in-stream video ads in the US in April 2017 as it ramped up its investment in video and content. The offering allows brands to have in-stream ads around premium content. Twitter […]
Snapchat is partnering with artist Jeff Koons to bring some of his more iconic sculptures to its app. From October 3, Snapchat users will be able to explore his work in augmented reality at select locations around the world. His balloon dog sculptures will be digitally placed in Hyde Park in London and Central Park […]
BigCommerce, which develops eCommerce software for businesses, now supports sales through shoppable posts on Instagram. The integration means that retailers on the eCommerce platform will be able to tag products in Instagram posts with a link to take consumers directly to an associated product page, so they can proceed with their purchase or find out more about the […]