We know that Twitter is littered with misinformation. But how good are the social media platform’s most active users at detecting these falsehoods, especially during public emergencies? Not good, according to new University at Buffalo research that examined more than 20,000 tweets during Hurricane Sandy and the Boston Marathon bombing. The study, published in the […]
ABC News is bringing iconic symbols of the British royal family to mobile devices to help viewers celebrate the May 19 wedding of Prince Harry and Meghan Markle, according to a company announcement. The Royal Wedding AR Experience lets iPhone and iPad users see 3D models of the royal wedding carriage and a queen’s guard […]
Facebook-owned photo sharing platform Instagram has launched a new variation of its popular poll sticker for use in its Stories feature: the emoji slider. The new sticker lets people ask and answer questions with an animated emoji that is designed to give polls more emotional context and allow for more meaningful feedback. Polling has proved […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]
Instagram has introduced a call-to-action native payment button for select business partners in a bid to boost functionality. It has also offered a new way for those chosen to organise direct messages. The partners will be able to display options such as ‘Book’, ‘Get Tickets’, ‘Reserve’ or ‘Start Order’ buttons on their profiles, establishing Instagram […]
Social media management platform Hootsuite has announced a global partnership with Pinterest, resulting in the native integration of Pinterest into the Hootsuite platform. Following the trends uncovered in Hootsuite’s 2018 Social Trends Report showcasing the growing importance of the use of images to engage customers and followers, all Hootsuite customers are now able to schedule and […]
Snap has made the decision to stop paying publishers licensing fees for their Snapchat Discover content, instead choosing to revert back to sharing ad revenue. According to Digiday, citing sources, Snap has been notifying its publishing partners of the changes over the last few months. Typically, Snap does an even split of ad revenue generated […]
The Adidas brand is pictured in 6.5m images shared on Twitter and Instagram each month, more than any other brand, according to Brandwatch. The analytics company’s Image Insights Product uses image recognition to scan for logos shared in social media pictures. In April it found that Adidas by far featured in the most shared images, […]
Instagram has quietly rolled out in-app payments feature to some users, though its still in testing stages, TechCrunch reports. The new feature allows users to use a credit or debit card to book restaurants and salons through a limited number of third-party services. All of this happens in the app, without users ever having to […]