The latest snapshot of the mobile banking industry to be compiled by Forrester has ranked Lloyds Bank at the top of the tree for functionality and usability in the UK as well as charting the rise of intelligent branding. Based on a survey of 3,870 UK online consumers researchers found that 35% of respondents had made use of a […]
Even though the Galaxy S8 has yet to be officially announced, Samsung has revealed that it will include a new digital assistant that will enable users to control every aspect of their device with just their voice. The new assistant, Bixby, will use a dedicated button on the new smartphone, and according to Samsung, it will enable […]
Mobile marketing company, Snakk says smartphone users are increasingly ignoring ads on their phones. In its Q3 business update the company quotes unsourced research that it says “suggests that Internet users are increasingly becoming ‘desensitised’ to ads on mobile sites and apps.” Snakk says it is imperative that acceptable click-through rates are maintained and grown […]
Samsung has admitted that its hotly anticipated Galaxy S8 device will miss the most significant trade show of the year, Mobile World Congress on 27 February. The South Korean firm is keen to get back on the front foot after the debacle surrounding exploding batteries on the Galaxy Note 7, prompting it to take its […]
While the trend in homes is to increasingly spend more time talking to virtual assistant Alexa, a recent report suggests that we reach for our smartphones within 15 minutes of waking up and our phones will likely remain with us throughout the day long after we have said goodnight, Alexa. Various developments in mobile technology […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside […]
Huawei Consumer Business Group, the World’s number three smartphone vendor, has appointed full service creative agency Doner London to develop a full suite of communications for the brand’s flagship P9 smartphone, voted the best European consumer smartphone 2016/17 by the EISA Awards. Launched in early 2016 to reinvent smartphone photography with a ground-breaking dual lens, […]
Smartphone apps account for 3 out of every 4 minutes we spend on a mobile, a recent study by comScore has found. So much for giving mom a call. The average monthly hours spent on smartphone apps has grown for all age groups in the U.S. Even the age 55-65 segment saw a 37% year-over-year […]
The preparations for the Rio 2016 Summer Olympic Games are well documented, from building infrastructure to battling corruption, pollution, and disease. But as the Games wind down, a different kind of work begins: analysis to understand what this year’s Summer Olympics can teach us about consumer engagement. Leading up to this summer’s Olympics, Phunware conducted […]