Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]
Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]
Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
Social media platforms are leading millennials to spend more money on their phones than ever before – with UK Snapchat users 300% more likely to buy items on their phones than the average Brit. With 33% of British Snapchat users happy to spend more than £100 on mobile, it puts them at 74% more likely […]
Google, eBay and other technology leaders are aiming to protect the world’s animals. Why? In a widely unregulated social-media world, many tech platforms have become a haven for the wildlife black market, a $20 billion industry. The sale of illegal animal goods — from ivory to exotic pets — is the fourth-largest criminal global trade […]
Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]
ASOS, one of the biggest names in fashion e-commerce, is rolling out its Style Match visual search tool globally for iOS and Android. First introduced for its iOS app in the UK last August, the feature lets users take or upload a photo to the app to find visually similar clothing styles that are available […]
German multinational electronics retailer Saturn has teamed up with MishiPay, a mobile self-checkout platform, to introduce ‘Europe’s first’ cashierless store. The Saturn Express pop-up store in Innsbruck, Austria at the Sillpark shopping centre is a pilot project for the technology. It gives shoppers the chance to purchase audio devices, games, accessories, and more without ever […]