Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Global research suggests fashion retailers in the UK are the most successful at persuading online visitors to buy, both on mobile and desktop. But UK shoppers spend less on each order than the global average (around 27% less on orders placed via mobile and 32% less on desktop orders). This is despite their orders including […]

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences. Pinterest has built solutions to help advertisers put their products in front of people who are on a path to purchase across Pinterest. With Catalogs, businesses can automatically create Product Pins featuring up […]

Mobile holiday spending was over 120 per cent higher than rest of year in 2018, says Button

Mobile holiday spending was over 120 per cent higher than rest of year in 2018, says Button

The holiday season in 2018 saw shoppers browse and spend 121 per cent more on mobile than the average mobile shopper prior to the holidays, according to a report from mobile commerce partnership platform Button. Button tracked mobile shopping within the Button Marketplace, which includes partnerships with companies like Amazon, Walmart, Uber, Hotels.com, eBay, and Boxed. The […]

Google shopping search trends: Amazon and Etsy big winners in US

Google shopping search trends: Amazon and Etsy big winners in US

Amazon.com is the eCommerce brand with the biggest absolute improvement in organic search performance on Google over the course of 2018 according to the data from search and content optimisation platform, Searchmetrics. Second on the list was online marketplace, etsy.com. Online marketplace, aliexpress.com, which is owned by Chinese multinational, Alibaba, makes number ten with a 236% […]

Fashion shoppers 44% more likely to buy from Woodhouse Clothing thanks to new AI-powered personalisation

Fashion shoppers 44% more likely to buy from Woodhouse Clothing thanks to new AI-powered personalisation

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Woodhouse has implemented personalisation technology from Nosto which uses advanced […]

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip Integrates with the Purchase Decision Network, Giving CPG Brands Exclusive Access to Shopping List Data

Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]

Walmart partners with Rakuten to open its first eCommerce store in Japan

Walmart partners with Rakuten to open its first eCommerce store in Japan

US retailer Walmart has partnered with internet services firm Rakuten to open Walmart’s first eCommerce store in Japan, the Walmart Rakuten Ichiba Store. The business operates within the Rakuten Ichiba ‘internet shopping mall’, and aims to combine Walmart’s international expertise in delivering high-quality US brand products with Rakuten’s strengths in online commerce and familiarity with Japanese consumers. The digital […]

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]

New study shows mobile is driving 56% of festive online fashion sales

New study shows mobile is driving 56% of festive online fashion sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]