Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]
Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy. The merchant’s initial tests using the solution have revealed a personalisation tactic that makes first time visitors 16% more likely to make a purchase. Fashion Bunker, which sells premium Australian fashion globally, including throughout the Europe and the USA, is […]
More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]
Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the […]
UK consumers are more happy with the experiences being offered by retailers online than their global counterparts – but most only shop regularly shop with three online retailers. According to an analysis of 33,500 online shoppers across 17 countries – with 2,000 from the UK – by Google and Kantar, 79 per cent of UK […]
Communicating directly with customers once they have made a purchase during the shipping and returns period can significantly increase repurchase rates for online retailers, according to new research by parcelLab. Most online retailers leave post-purchase communication to their courier company. In fact, only 11 of Britain’s 100 largest online retailers contact their shoppers directly during […]
Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail […]
For in-a-hurry New Yorkers, 7-Eleven, has introduced Mobile Checkout for an even faster way to shop, pay and be on your way. Mobile Checkout takes convenience to the next level, letting customers in New York City skip the checkout line and pay for their purchases using the 7-Eleven app, which houses the retailer’s successful 7Rewards […]
eCommerce firm Shopify has released the results of a study carried out in June and July 2019 into the effectiveness of abandoned cart text messages. The company gathered internal data from its clients who use the feature. It found the tactic works equally well both for companies with over 1,000 sales a month and those with less […]
80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag). Along with the Brand Safety Institute (BSI), Tag surveyed 1017 people, testing how a range of hypothetical situations involving ad misplacement would impact […]