Video marketing platform Innovid has released the results of its annual global video benchmarks report, highlighting the growth and impact of data-driven video and connected TVs based on a year-long study that analysed thousands of video campaigns by over 340 global brands. Data-driven video (DDV) adoption and engagement both saw significant increases in 2017. There was a […]
Just a few weeks into Ramadan, online shopping consumption increased greatly during the fasting month. This was evident as iPrice Group, a price aggregator platform for hundreds of online merchants in Indonesia and Malaysia experienced double-digits growth in online sessions. Undertaking this study, there are unique consumer insights that only occurs during the month of […]
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data. Consumers in the UK are watching more digital video content than ever before with mobile viewing on the rise, according to eMarketer’s latest time spent with video forecast. The forecast, which is included […]
Blockchain game and collectables publisher BitCrystals has published the results of its first-ever survey of gamers and their attitudes to blockchain and cryptocurrencies. With blockchain and cryptocurrencies gaining an increasing amount of attention within the game industry, BitCrystals undertook the survey to try and better understand this fast-emerging sector. With more than 500 responses collected […]
The average person will spend 479 minutes each day consuming media this year, driven by 24 per cent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 per cent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, […]
Mobile Virtual Network Operators (MVNOs) accounted for 0.66% of Africa and the Middle East (AME)’s total mobile subscriptions in 2017. This share is expected to grow slightly over the forecast period to reach 0.73% by 2023, according to GlobalData, a leading data and analytics company. Declining voice prices and the emergence of over-the-top (OTT) applications […]
The 9th of May 2018 went down in history books as among the most significant days in the history of Malaysia. As the nation concluded the election period with the swearing-in of its seventh prime minister on 10th May, eCommerce platforms experienced a significant dip in online traffic as Malaysians were focused on the elections […]
Africa and Middle East’s (AME) monthly mobile data usage per subscriber is forecast to more than double between 2017 and 2022, reaching 4.6GB by the end of the forecast period, according to GlobalData, a leading data and analytics company. Growth will be supported by the increasing availability of sub $50 smartphones, falling data prices and […]
9.2m smart speakers were shipped in Q1 2018, with Amazon continuing to lead the way ahead of Google despite having its market share nearly halved. According to Strategy Analytics, Amazon shipped an estimated 4m Echo devices in the first quarter of the year, up from the 2m it sold for the same period in 2017. […]
Not only is Lyft gaining on its bigger rival Uber, that growth is driven by young people, according to new data. Nearly 78 percent of people who downloaded Lyft in the last six months are under 34 years old, according to SimilarWeb data that looks at app installs from Google Play. In comparison, 66 percent […]