Over $46 billion will go to programmatic advertising in the US in 2018, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. “Significant momentum behind programmatic ad buying now focuses on its rich audience targeting […]
Households in the UK are increasingly turning to smart technology to protect their homes, according to new research. The survey of 2,001 British adults carried out by gadgets and technology e-tailer, Laptops Direct, found that more than a third of Brits (31%) are using some form of smart security gadget in their home. Perhaps not […]
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members […]
Fraud in the mobile app ecosystem is rampant, that much is clear. But what is less known is just how sophisticated fraudsters have become in their attempts to bypass protective measures, how hard they are hitting and who is most exposed. In AppsFlyer’s new report The State of Mobile Fraud: Q1 2018, the mobile attribution & marketing […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
Almost half the world’s online population plans to tune into the Fifa World Cup in Russia according to research from GlobalWebIndex. The company surveyed 80,267 people from more than 40 leading markets, finding numerous insights for marketers to capitalise on. Notably, 47% of the online population plans to watch the Fifa World Cup this summer. […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, […]
Latest figures by the Department of Statistics Malaysia indicate the digital economy has contributed 18.2% to the Malaysia’s GDP, amounting as much as RM290.9b in 2016. Since then, eCommerce has continued to grow at a rapid rate as both government and private sectors continued to heavily invest into the digital industry. To keep track of […]