An online YouGov poll commissioned by leading inflight entertainment and passenger engagement company Spafax published on August 22 reveals that younger travellers want airports to use technology to enhance their airport experience – but older travellers are more wary: The poll, of 2,110 respondents (Gen UK adult population of 18+), asked about their wishlist for […]
China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester. The ‘eCommerce in China: Trends and Outlook for The Largest eCommerce Market in The World’ report, revealed the Chinese online retail market will be more than double the size of […]
64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers. Salesforce’s latest Shopper-First Retail report identifies three “Shopper-First” mandates that apply to virtually all retailers, also revealed that 87% of shoppers say they start their hunt for a new product on digital channels. Interestingly, […]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% […]
SpotX, the global video advertising and monetisation platform, released a new white paper exploring the evolution of TV and digital video. Based on intelligence from select industry reports, the white paper entitled, “Global TV and Video: Five Trends Contributing To The Continued Rise of Digital” concludes that traditional methods of TV viewing remain popular due […]
Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018. Burdened by stress and a lack of time, Brits now more than ever crave convenience and speed in various aspects of their […]
Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits. Almost half of all adults in questioned (46%) in a survey used on-demand pay streaming services such as Now TV, Netflix, or Amazon Prime Video, up from just 29% two years ago. The details were revealed in a […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
The daily demand for something new on social media is leading to repetitive content and declines in the quality of posts when it comes to influencer marketing. According to a Bazaarvoice survey of 4,000 consumers across Europe, 47 per cent of people are tired of the repetitive nature of influencer content, while 23 per cent question a […]
Almost a third of the UK working population – 10.4 million people – could be using smartphones to be more productive at work, according to new research from Deloitte, Mobile Readiness for Work, which is based on survey responses from 3,369 UK workers. Going mobile: narrowing the productivity gap The study found that of the […]