Pixalate recently released the latest version of their Mobile Sellers Trust Index where they rank the top mobile platforms in programmatic advertising, and AdColony was number one on the list, rising three spots from the last ranking. As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust comes up frequently. Advertisers and agencies want partners […]
Bench, a consultancy specialising in the selection, implementation, integration and optimisation of data, analytical and marketing technology, has truck a partnership with Equals 3, an IBM Watson cognitive computing partner that develops solutions for marketers. The partnership means Bench is now a key UK distributor of Lucy, the cognitive companion for marketers, powered by IBM Watson and […]
Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., announced that they have launched their Video Advertising Monetization Platform (VAMP) to bring power back to publishers. VAMP enables publishers to discover the optimal mix of ad units, run innovative video ad formats with high levels of viewability and user engagement, […]
Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]
Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]
The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]
Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]
Men’s footwear brand Boxfresh soared above Google benchmarks with programmatic display campaign to disrupt highly competitive market, working with Rakuten Marketing. Boxfresh was to re-establish its brand in UK and German markets and drive repeat business among online customers. Established in 1989, Boxfresh played a part in igniting the rise of streetwear as we know it today. […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]