Tesco Mobile has announced that Clubcard holders can now shop their way to savings at the award-winning mobile network. The addition of Tesco Mobile to the rewards programme will allow Clubcard holders to turn their Clubcard vouchers into Tesco Mobile partner vouchers worth double their value. The vouchers can then be used to save on […]
Global experience agency Imagination and voice and conversational AI experts RAIN this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
TabMo has become the first mobile advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology in a move that verifies TabMo’s continued commitment to transparency. Inefficiencies, hidden costs and opaque trading agreements in the programmatic ecosystem drive overall lack of transparency, which in turn fuels the ongoing problem of ad fraud […]
Impact, the global leader in partnership automation, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep linking to a specific product page in an app, as well as tracking of in-app clicks and conversions to validate partner attribution. […]
ClickTap Media (a division of Media Agency Group), has been appointed to oversee the digital marketing for app-based service Homecooked UK – which is revolutionising the food delivery market by offering freshly prepared and authentic home-cooked food from a variety of cuisines – made by local people from their own home kitchens. The app is […]
A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]
TikTok, the world’s leading short-form video platform, is joining Internet Matters, a not-for-profit organisation whose purpose is to empower parents and carers to keep young people safe in the digital world. As part of the collaboration, Internet Matters and TikTok will work together to educate families about the importance of digital wellbeing and addressing common […]
Moolah Mobile, the direct-to-consumer ad network, and SurgePhone Wireless, a wholly-owned subsidiary of Surge Holdings Inc, announced their partnership to launch the first free wireless service for low-income communities. The service, which is available today, will provide free talk, text and data to an estimated a million users in select U.S. states over the duration […]
AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective. The first campaign, delivered over four weeks in January and […]
Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]