Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]
Singtel and AIA have launched the first phase of a major partnership that aims to incentivise healthy behaviours and grow customer loyalty for the two brands. StepUp, in its first phase, is an incentivisation platform for Singtel subscribers that encourages people to walk the 10,000 daily step goal, in order to win points. The points […]
Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]
Amazon has inked a deal with the NHS that will see it’s AI-powered voice assistant Alexa be used to offer health advice for patients who can’t easily access information online. The move, which follows on from a push into the healthcare space in the US from the business, has sparked concern among privacy campaigners. Starting in July, devices […]
Coca-Cola North America is launching a digital marketplace this fall that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform, that offers seamless integration into restaurants’ point-of-sale (POS) systems. […]
NCC Media, the national TV advertising sales and data-driven technology company, along with OpenAP, the national consortium of select television publishers, announced a new partnership to further standardize audience-based TV buying across a greater share of the television ecosystem through the use of OpenAP’s advanced audience segment definitions. This agreement simplifies and improves advertisers’ ability […]
Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their […]
Swrve, a real-time customer engagement platform, has helped KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, achieve 248 per cent growth in monthly app usage, prompting both companies to further expand their partnership. Swrve helped KeyPoint achieved such growth by sending hyper-relevant push notifications, launching geo-triggered campaigns, and sending detailed in-app messages. With the help of Swrve, KeyPoint […]
S4M, a leading drive-to-store platform announced a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have shown […]
NoblyPOS, the global leader in iPad-based point of sale solutions for the food and beverage industry, announced that it has selected Natterbox’s telephony platform, after evaluating solutions from NewVoiceMedia and Ringcentral. The investment comes at a key point for the business, as it looks to expand with the three key markets that it operates in. […]