Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora’s data; and Sequential Audio, which […]
As we get set to reveal this year’s Lovely Mobile Rankings, Report & Awards that looks back and celebrates mobile marketing done in the past year, the editorial team at Lovely Mobile News decided to give you — our viewers — an exclusive sneak peek. So, here are our picks for The Lovely Mobile Leaders of 2018, […]
Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]
If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock—or you could sound like a blend of all genres. That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running […]
Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]
Pandora turned up the volume on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The leading music discovery platform has just announced that Video Plus is now available to all advertisers. “The new ad product enables brands to pay only when users watch 15 seconds of a video ad,” Pandora explains […]
Despite mobile’s secured space as the primary way to reach consumers, debates about the lack of creative formats remains an issue for publishers and marketers alike. Streaming radio provider Pandora is hoping to do its part to change that dynamic by rolling out a set of native ad units following a beta test begun in […]
As the battle for drivers continues to heat up, on-demand car services are tacking on more benefits to build up their army. Today, Uber is taking that one step further with the launch of Pandora music on its driver app. Drivers now have an alternative to traditional radio and are able to enjoy personalized music, […]