OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

OpenX, a leading independent advertising technology provider, announced that after successful testing in Q1 with more than 100 premium mobile applications, it would be taking its first of its kind opt-in mobile video exchange to full beta, providing brands with access to the highest quality consumer opt-in video inventory globally. “The OpenX opt-in video exchange […]

Shine Quits Ad-Blocking, Launches Ad Opt-In Service

Shine Quits Ad-Blocking, Launches Ad Opt-In Service

Shine Technologies is changing its name to Rainbow, leaving the ad-blocking market and recreating itself as a service with benefits for consumers and advertisers alike: an opt-in experience allowing web users to decide what ads they get. The move signals that the Israeli company is embracing advertisers, its previous enemy, developing the new product with […]

New Study Finds Consumers Prefer Opting-In To Mobile Ads

New Study Finds Consumers Prefer Opting-In To Mobile Ads

Mobile has changed everything. Findings from a new Nielsen Media Labs study commissioned by Jun Group, a leading mobile video advertising platform, found that consumers prefer opt-in mobile advertising (aka “value exchange,” “incentivized advertising,” and “rewarded video”) over traditional digital ads like pre-roll and display by a near 2-1 margin (54 percent versus 29 percent). […]

AdVoice rolls out audio advertising for Nigerian mobile network operators

AdVoice rolls out audio advertising for Nigerian mobile network operators

AdVoice, the Nigerian-based mobile advertising provider, is rolling out an audio ad channel for operators in the country. The company provides real-time audience targeting for mobile advertisers, but also audio advertising solutions for mobile carriers. AdVoice’s MNO Ad Network has been built specifically for mobile network operators to get a share of the mobile ad […]