We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people.  In the UK, there are currently more than two million people […]

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published on July 8. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018. However, the growth rate is […]

Global study reveals four key trends shaping consumer behaviours online

Global study reveals four key trends shaping consumer behaviours online

There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM.  Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

Pixability launches PixabilityONE to unify video ad campaigns across key online channels

Video advertising software and insights leader Pixability announced the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram, and Connected TV platforms like Amazon. The PixabilityONE platform can be used by brands and […]

Robert Dyas boosts post-purchase experience with Narvar

Robert Dyas boosts post-purchase experience with Narvar

Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications. In a world of Amazon and Ikea how can hardware stores really stay relevant and competitive? 150-year-old heritage retailer Robert Dyas has lived […]

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

Brightcove Completes Acquisition of Ooyala’s Online Video Platform Business

Brightcove Completes Acquisition of Ooyala’s Online Video Platform Business

Brightcove, the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working […]

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