YouTube and Hulu have taken millions of customers from pay-TV providers

YouTube and Hulu have taken millions of customers from pay-TV providers

Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]

Symantec’s report reveals more ambitious, destructive & stealthy attacks, raising the stakes for organisations

Symantec’s report reveals more ambitious, destructive & stealthy attacks, raising the stakes for organisations

Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24. Symantec’s ISTR provides an overview of the threat landscape, including insights into global threat activity, cyber criminal trends, and motivations for attackers. The […]

Teads and Realeyes research reveals success factors for six-second ads

Teads and Realeyes research reveals success factors for six-second ads

Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]

Protecting children online: we all need to do more

Protecting children online: we all need to do more

There is an epidemic brewing in today’s connected world. Children’s open, unchecked use of the Internet is leading to a shift in young people’s social interactions, often to the detriment of their mental health. Much like global warming, the world may not see the scale of the problem until it is too late. Allowing open […]

A million new internet users came online every day in 2018, according to We Are Social and Hootsuite

A million new internet users came online every day in 2018, according to We Are Social and Hootsuite

We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

Mobile channels offer new growth opportunities in the online video ad space, says Frost & Sullivan

The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetisation technologies among both content owners and advertisers. The targetability, personalisation capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023. Frost & […]

Poor website UX is damaging a quarter of B2B commerce, according to PushON

Poor website UX is damaging a quarter of B2B commerce, according to PushON

Forget product availability or price point, it’s poor website usability that is losing valuable trade for eCommerce businesses.  According to new research by full-service e-commerce agency PushON, a quarter of business customers would shun a company that had poor website usability, choosing to shop elsewhere. Of the 500 UK business decision makers that were surveyed, 25% said a website’s […]

Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud

Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud

Mobiquity Technologies, announced AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to brands and marketers as a beta testing program independent from Advangelists. Originally designed as a proprietary Advangelists platform feature, AdCop monitors for programmatic fraud post bid impression. If AdCop suspects fraud, the Advangelists platform renders a blank […]

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