Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

Brightcove Completes Acquisition of Ooyala’s Online Video Platform Business

Brightcove Completes Acquisition of Ooyala’s Online Video Platform Business

Brightcove, the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working […]

Booming internet ads power faster global adspend growth, says Zenith

Booming internet ads power faster global adspend growth, says Zenith

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]

Spotify personalising some editorial playlists based on users’ tastes

Spotify personalising some editorial playlists based on users’ tastes

Spotify will now use algorithms to partially “personalise” some of its editorial playlists based on listeners’ tastes. As a result, no two of the personalised editorial playlists will be the same, marking a major change in the way users discover music. The move, announced on Spotify’s website, is intended to both improve the listening experience for […]

Go Instore helps HP and Currys PC World drive customers in-store for four fold sales boost

Go Instore helps HP and Currys PC World drive customers in-store for four fold sales boost

The innovation delivers an in-store experience to online customers, averaging an impressive 4.7 out of 5.0 in customer satisfaction Go Instore, a leading provider of immersive omnichannel retail experiences for personalised eCommerce, announced the success HP inc have had in providing human-led digital user experiences for their retail partners’ online customers. Go Instore is providing HP’s […]

YouTube and Hulu have taken millions of customers from pay-TV providers

YouTube and Hulu have taken millions of customers from pay-TV providers

Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]

Symantec’s report reveals more ambitious, destructive & stealthy attacks, raising the stakes for organisations

Symantec’s report reveals more ambitious, destructive & stealthy attacks, raising the stakes for organisations

Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24. Symantec’s ISTR provides an overview of the threat landscape, including insights into global threat activity, cyber criminal trends, and motivations for attackers. The […]

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