Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]
Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]
Spotify has restated key usage metrics for 2017 leading up to its IPO next month, claiming it recently discovered 2 million users had been accessing the free version of the streaming-music service using unauthorized apps that blocked ads. “On March 21, 2018, we detected instances of approximately two million users as of December 31, 2017, […]
Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]
Last Fall, Spotify launched Spotify Ad Studio, the first-ever audio self-serve advertising platform, in the US. The platform now embarks on a world tour as the public beta expands to Canada and the UK. Spotify Ad Studio makes it easy for marketers of all sizes to create audio ads on Spotify in minutes, letting them […]
You have a few options when it comes to streaming music and whether you’re subscribed to Spotify, Apple Music, Tidal or something else, there’s a lot of music right at your fingertips. But live recordings offer their own sort of listening pleasure, and while you may find some on those streaming services, Paste Music thinks […]
Chinese technology giant Tencent is leading a $115-million, or Rs 740-crore, financing in music streaming service Gaana. Times Internet, Gaana’s parent, will also make further investments in the service, a company statement issued on Tuesday said. Times Internet is a part of the Times Group which publishes The Times of India. The maiden external financing […]
More and more people are rocking out to Apple Music instead of Spotify. And as a new report from The Wall Street Journal indicates, if Apple Music continues to grow at its current rate, it will officially overtake Spotify this summer as the streaming world’s number one service. The news likely doesn’t thrill Spotify, which […]
YouTube’s ad-free subscription version, Red which enables people to pay to remove ads, is set to merge with Google Play Music to create a new music streaming service. The merger, which was revealed by YouTube’s head of music Lyor Cohen at a conference in New York, has long been on the cards since Google combined the […]