Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]
Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]
Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road. The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]
Streaming website YouTube has added about 100 new feature films that you can watch for free- but there’s a catch. You don’t need a subscription to watch these full-length films but you will have to sit through ads. Around 100 films have been added to the website’s free movie collection through partnerships with studios. The […]
The Napa Valley Film Festival, taking place November 7-11, is an annual celebration of food, film, and wine, lighting up the towns of Napa, Yountville, Calistoga and St. Helena at the most colourful time of the year. Independent global creative agency Crowd was tasked to create digital marketing campaigns that would help streamline a more user-friendly purchase process. Crowd designed a bespoke landing […]
Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]
Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]
Subscription-based movie ticketing service MoviePass tracks your every move and it’s not afraid to admit that – though it claims to have no intentions of selling this data on. Speaking during a presentation at the Entertainment Finance Forum in Hollywood, California, the app’s CEO Mitch Lowe told the audience that “we know all about you”, […]
Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw, the latest film in the blockbuster Saw horror franchise. Built using Unity’s engine, the Jigsaw ‘Virtual Room’ interactive ad will surface in VR apps made using Unity, and will enable […]
Mobile gaming is enjoying unprecedented annual growth across the board racking in more revenue than the global box office takings from the leading movies, according to data from SuperData Research and Unity Technologies. In 2016, the global mobile market generated $40.6bn in revenue on the back of 18% annual growth (a mammoth spurt which saw […]