NBCUniversal has teamed up with Google to produce virtual reality (VR) content that gives audiences a unique way to experience some of their favorite networks and shows. These VR projects include original content from “Saturday Night Live,” Bravo Media’s “Vanderpump Rules” and SYFY WIRE, with more NBCUniversal networks, channels and shows to follow in […]
In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have been […]
For the second year in a row, marketing agency Stone Temple Consulting has confirmed that Google Assistant is the smartest and the most efficient virtual assistants on the market. In an attempt to figure out which smart speaker is the most intelligent, Stone Temple asked the Assistant, Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana approximately […]
Google’s YouTube service is introducing new ad products targeted at people watching the service on television sets, in a bid to capture a larger share of traditional TV ad budgets and capitalize on rising interest in watching internet video on a TV screen. YouTube had previously placed its bets on a mobile future. But while […]
The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new report from The Innovation Group at J. Walter Thompson Intelligence. The Future of Money report sheds light on the disruptive global changes ahead in payments, currency and banking. Advances in these fields led by Chinese […]
Snapchat has introduced a range of new lenses that give users the opportunity to play augmented reality (AR) games with their friends on the app. With Snappables, Snapchatters use touch, motion, and facial expressions to take part in the interactive games. Some of the games give users the chance to challenge their friends and […]
Israel has a relatively small population of almost 9 million people and a saturated telecom market with over five mobile operators and a number of mobile virtual network operators (MVNOs). Despite this challenge, 018 Xfone launched a new mobile operator under the brand ‘We4G’ which entered the mobile market in April 2018 and has network […]
Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released by influencer marketing platform Activate. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% of influencers and 86% of marketers […]
Facebook’s Messenger for Kids has courted its share of controversy in the short time it’s been on the scene. In an effort to clean up the app’s reputation, Facebook is adding a feature that parents have been asking for: making it inaccessible during certain timeframes. Specifically, during dinner, when they should be doing homework or […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]