Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Unsurprisingly, the talk of the town at London Tech Week (LTW) was artificial intelligence. The breakthroughs happening in AI just now are surely the most powerful in emerging tech, and it has the potential to not only change the way we work and live but also our concept of where tech ends, and humanity begins. […]
Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]
Google is muscling in on the podcast market with the launch of its own Android podcast app, Google Podcasts. After a false start with a standalone service, “podcatcher” for Android, which was axed in 2012, users have had to access podcasts either through Google Play Music or third-party apps. Now, Google has boldly predicted that with the release of […]
Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]
Calling all cocktail and mocktail enthusiasts: Serve this summer’s most buzzworthy drinks using the 7UP Digital Bartender, a new mobile only website from the versatile soft drink. The ultimate drink-crafting tool makes it easy to pour beverages worthy of a cocktail connoisseur from the comfort of your own home. Or tap the 7UP Digital Bartender […]
Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]