Social navigation app Waze has struck a deal with insurance firm Allianz that will enable its 22m users to access a roadside assistance service if they are ever stranded, with one click on the Roadside Help (‘SOS’) button within the Waze app, on payment of a fee. Wazers will be assisted 24/7 in the event of a breakdown, flat […]
An app developed to create and secure work roles for sub-contractors, has launched its first airtime sponsorship on talkSPORT – as part of a campaign aimed at World Cup listeners, delivered by Media Agency Group (MAG). Super Subbie, engaged MAG to build brand and consumer awareness by generating relevant airtime opportunities about the ‘new-to-market app’, created […]
K-ICT Born2Global Centre, which supports promising technology companies in their efforts to enter overseas markets, announced that member company VisualCamp unveiled their self-developed mobile eye-tracking technology to great fanfare at Mobile World Congress Shanghai 2018 (MWCS18), which took place between June 27 and 29. The mobile eye-tracking technology that VisualCamp unveiled at MWCS18 was designed to enable the approximately three billionsmartphone users from […]
Instagram Stories are about to get even busier, with the addition of licensed music. Starting June 28, users will be able to add background music to their posts on their Stories, with thousands of songs offered directly in the app. The Facebook-owned app says new songs will be added daily. Adding songs to Stories works […]
Apple has announced plans to rebuild its Maps app, starting from scratch using its own dataset, although it will still use satellite navigation firm TomTom as a data provider initially. The app, which is the most frequently used on iPhones, has a rocky history, with a number of notably criticised versions in the past. The new version […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the opening of new offices in Singapore, expanding the company’s substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. It delivers successful campaigns for the top performing brands in Asia, […]
Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]
The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving. Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The’Ultimate Party Foul‘ chat experience leverages the chat […]
PubNative, a leading mobile monetization platform, announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers […]
Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]