Good news for frequent fliers and adventure seekers this summer as globally renowned software innovation company, Shout Digital has worked with Newcastle Airport to develop the new official mobile app – NCL Airport – to give passengers the best possible experience when using the North East’s largest airport. Shout Digital are internationally recognised for their […]
Game of Thrones star Maisie Williams has launched a social media app to help people break into the creative industries. Daisie launches globally on August 1 and is described as “a playground for creative collaboration.” The app aims to revolutionise the way young people use social media and provide a platform for creators to find […]
International news provider Thomson Reuters has unveiled a new app aimed at providing business professionals with personalised news that can help them make better, more informed decisions. The app, which launched on iOS with an Android version coming soon, has been built with a focus on “news utility”, with design that puts an emphasis on topic-based feeds, […]
Sizmek, one of the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced a completely overhauled industry-leading Demand Side Platform (DSP). The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world’s most prominent global brands. The 360 Platform addresses five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social […]
Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. ‘Perspectives’ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones. ‘Perspectives’ is the story of a teenager divided into two parallel timelines in […]
Cloud-based instant messaging service Telegram has introduced a feature that enables users to store their real-world IDs or documents and easily pass the information on to services that require it. With Telegram Passport, the platform hopes that users will be able to use the service to share their data with services like financial services and […]
Domino’s is converting its pizza boxes and the pizzas into an augmented reality. The pizza chain has started running a national ad campaign that lets Snapchat users to play with the platform’s new “shoppable AR” lens. This new feature is now available. It allows users to tap a button within Snapchat to quickly order a […]
Temple Spa doubled mobile revenue after upgrading its eCommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with eCommerce agency Gene to get a 67% increase in mobile conversion rate over the same period. Temple Spa, co-founded by industry experts Mark […]
Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]