Six months after launching ‘Branding To Store’, its powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products, TabMo is publishing the results of the first-ever benchmark study into campaigns using this tool. The full study is attached, […]
Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]
Branch, on of the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform. “This is an exciting outcome for the team at TUNE. I […]
Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]
Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced that it has further diversified its global network of partners in the blockchain industry and gained two new strategic investors ahead of its pre-sale. The two new investors are LBank, a Superior and Specialized Digital Exchange, and DAEX Blockchain Group […]
Chinese car-hailing platform Didi Chuxing has launched an in-car audio recording function for journeys, in a bid to enhance its safety practices following the deaths of two passengers. Didi has launched a trial of the recording function, which will capture in-car audio from the entire journey and then upload an encrypted file to the company’s […]
Airline KLM has introduced a new feature in its app that uses augmented reality to help passengers assess wether their hand baggage is of the correct size. The functionality, which uses Apple’s AR technology, is aimed at speeding up check-in and reducing customer confusion over luggage allowances. The AR hand baggage check uses a […]