Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research. The AdEx Benchmark H1 2018 study, from IAB Europe in collaboration with IHS Markit, also reveals that half of programmatic display spend is in mobile formats. […]
Facebook has quietly released an app aimed at competing with TikTok, the 15-second video app that merged with Musical.ly earlier in 2018, as it looks to bring teenagers back into its user base. Word that Facebook was developing the app surfaced last month when TechCrunch reported that Facebook was building a standalone video product for users to record […]
Poltrona Frau revamps its WeChat account on the occasion of Salone del Mobile.Milano Shanghai. The design brand, active on the most important Chinese digital platform, maximizes the integration between on and offline channels thanks to Digital Retex. Leading high-end furniture manufacturer Poltrona Frau continues its investment strategy in China and becomes increasingly digital. In conjunction […]
Weibo usage will grow to 340.1 million people in China this year, accounting for 24.6% of China’s population, according to eMarketer. The social networking app, which is referred to as China’s Twitter, will grow by more than 17% in 2018. This growth will continue over the next couple of years with Weibo users expected to […]
Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
In February 2019, LOUIS XIII will step into the future by integrating NFC technology into its Smart Decanter to provide clients a seamless access to an exclusive world of privileges. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised […]
Tonino Lamborghini, the luxury brand belonging to the Lamborghini family, has signed an agreement with Digital Retex, trusted partner of WeChat in Europe, for the implementation of a strategy that brings to China the spirit of its “lifestyle experience brand”. The strategic objective of Tonino Lamborghini’s agreement with Digital Retex is to systematically oversee the […]
Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]
The iOS version of Shazam, the music identification app acquired by Apple in December 2017 for $400m, has been updated to version 12.3, and now integrates with Facebook-owned Instagram, enabling users to share songs they discover on Instagram Stories. The update is the second major update to the app since Apple completed its acquisition of Shazam, […]