Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
On World AIDS Day, Dentsu Webchutney joined hands with ScoopWhoop to narrate the old yet critical message of practicing safe sex in a new and innovative way. For this, a mobile game was created on Facebook that showed people the importance of safe sex. The uniqueness of the game is that unlike other mobile games, […]
Three Hong Kong, the mobile network operator’s arm in the East Asian autonomous territory, has completed the ‘first’ live outdoor broadcast via a 5G network within Hong Kong. The CK Hutchison-owned company ran outdoor network trials in both the 3.5GHz and 28GHz spectrum bands, carrying out the live outdoor broadcast using the former. The 5G […]
Omnichannel marketing means being agnostic about end points, says the Video Advertising Bureau (VAB). It sees all screens as worthwhile, and posits that working with many screens is the best way to pull in hard-to-reach viewers. Omnichannel is taking off in a big way for video marketers: 29 percent took a multi-screen approach in 2014, while 62 […]
Instagram has announced two new improvements aimed at making it easier for people with visual impairments to use the platform, as well as a new feature for the Instagram Stories section that provides users with a new way to manage how they share photos and video. To aid accessibility, Instagram is introducing automatic alternative text […]
Claritas, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric, a media tracking and measurement company. Through this acquisition, Claritas is advancing its transformation by investing in new technologies that enable marketers to identify, deliver and optimise audiences with unmatched precision. Barometric’s proprietary identity graph technology […]
Sublime, a leading solution for high-impact, non-intrusive digital advertising, announced the expansion of its suite of mobile advertising solutions to better meet the needs of both advertisers and publishers. Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime now offers full-funnel marketing capabilities […]
SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced the successful launch of its prototype SVPER app. SVPER is the first mobile application that rewards you for meeting new people in the real world. It replaces user profiles, pictures and text messages with instant video invitations designed to encourage […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
According to the latest UN report 80,000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 […]