Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]
Syntonic, a leading mobile technologies and services provider, announced three new carrier services: the Syntonic Captive Portal for generating revenue from zero-balance customers; Syntonic Sponsored Web for enabling sponsored, data-free web access; and the Syntonic Mobile Commerce Suite for managing consumer online transactions using stored carrier credit and online wallets. Syntonic’s award-winning software, services, and […]
WPP and Waze announced a new collaboration making it simpler for retail brands to run campaigns on Waze, the global social navigation app owned by Google, which has over 100 million monthly active drivers. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United […]
Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings […]
O2 kicked off the next chapter of its ‘Breathe It All In’ campaign on February 20 at the Brit Awards with a social media takeover that encouraged consumers to recognise the power that mobile technology lends to the music experience. Inspired by the idea that mobile technology offers ‘digital oxygen’ that can help people feel […]
Adjust, an industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables marketers to measure user lifetime value […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]
O2 announced it will begin the rollout of its 5G network this year in the four corners of the UK. Belfast, Cardiff, Edinburgh and London will be the first to benefit from O2’s 5G network. Other areas of the UK will enjoy rollout from 2020 to coincide with the wider availability of 5G handsets. Following […]
Teatime, the Reykjavik-based mobile gaming company backed by Index Ventures and Atomico, launched Teatime Live, the world’s first ever face-to-face mobile gaming platform that lets users communicate with fellow players with real time video chat while playing. The launch is part of the company’s efforts to make mobile gameplay a truly social experience and will allow […]
Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in […]
