The way Britons share and interact with online content on smartphones is dominated by so-called ‘Dark Social’ channels, such as email, text and instant messaging, rather than public social networks. According to a new study by marketing technology experts, RadiumOne, over three-quarters of publishers’ or marketers’ content shared via mobile phones takes place via private […]
Facebook is giving users the ability to upload videos into comments and replies on posts and status updates. The project was thought up during the company’s 50th Hackathon earlier this year, which brings staff together for a day to come up with new ideas. Users can now upload videos as replies to posts by people […]
A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]
Out There Media in partnership with Mindshare, Arcade and XL Axiata won a Silver Award at The 18th International Food and Beverage Excellence Awards (The FAB Awards) in London on May 26th, 2016 for Wall’s Ice Cream. The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognised in the “Mobile Marketing Effectiveness” category […]
Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off […]
The ‘earn cash by looking at ads on your phone’ model is back in town. Tesco Mobile is offering its customers the chance to earn £3 a month off their bill by agreeing to receive ads on their Android handset from its partners. British Airways, McDonalds and Doritos are among the launch advertisers and Facebook […]
Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]
Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including […]
Snapchat has revealed a fresh look for its Discover and Stories section, in a bid to boost its audience and keep publishers using the platform happy. Active media owners on the platform, which include the likes of Daily Mail, Mashable and BuzzFeed, will now see their content distributed in a more magazine-like style, which places […]
For UEFA Euro 2016, Orange is launching a new global sponsorship platform, built around a 360 concept ‘Orange Sponsors You’. Developed by the Publicis Group agency POKE, the new platform will go live during the tournament. Publicis Conseil is responsible for all ATL communication to support the platform, having launched on May 29th a TV campaign […]