Emojis Make Brands Fun, Relatable

Emojis Make Brands Fun, Relatable

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Mobile app engagement provider Appboy surveyed mobile phone users in the UK and US about their […]

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s Zagat app makes lunching easier with personalized recommendations

Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]

London Drugs launches Photolab app

London Drugs launches Photolab app

London Drugs has launched a new Photolab app that allows free and easy upload and printing of photos direct from a mobile device and social media accounts. “The Photolab app was designed to satisfy Mobile Phone and Tablet users’ growing appetite for easy mobile printing from their personal devices while they are in “the moment” […]

Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers

Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers

Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]

Sage Announces Slack Partnership and AI Bot ‘Pegg’

Sage Announces Slack Partnership and AI Bot ‘Pegg’

UK based accounting software giant Sage is holding it’s annual Summit in Chicago where they announced the release of a new messaging bot ‘Pegg’. Sage CEO Stephen Kelly and Sage Global Director for Mobile Product Management, Kriti Sharma demoed Sage’s unprecedented foray into integrated chat tools. “Pegg hides the complexities of accounting and lets entrepreneurs […]

Reengaging mobile consumers has just become a little easier – Jampp rolls out Dynamic Product Ads

Reengaging mobile consumers has just become a little easier – Jampp rolls out Dynamic Product Ads

Mobile app advertising company, Jampp, is tapping into the mCommerce opportunity and has just launched a new solution that lets retailers and businesses promote their entire product catalogue across their consumers’ mobile devices. Jampp Dynamic Product Ads are aimed at businesses wanting to engage their app users at the most critical point in the app […]

Selfridges Launches Social Shopping App

Selfridges Launches Social Shopping App

Department store and retail brand Selfridges is strengthening its multi-channel offering with the launch of a social media-friendly shoppable app that aims to redefine the conventional mobile shopping journey. In an era where technology is becoming progressively more integrated with luxury retail, Selfridges is hoping to future-proof its retail channels with a new app, part […]

Teads Launches World’s First 360-Degree Outstream Video Ad Format

Teads Launches World’s First 360-Degree Outstream Video Ad Format

Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]