The preparations for the Rio 2016 Summer Olympic Games are well documented, from building infrastructure to battling corruption, pollution, and disease. But as the Games wind down, a different kind of work begins: analysis to understand what this year’s Summer Olympics can teach us about consumer engagement. Leading up to this summer’s Olympics, Phunware conducted […]
Today Charlotte Tilbury announced the launch of the world’s first virtual reality experience starring the iconic and globally renowned supermodel, Kate Moss. The dazzlingly beautiful VR experience was created in conjunction with global content production studio and VR specialists Happy Finish, and film director Antoine Wagner. It is the latest element in an extensive global […]
On Friday 19th August, Absolut will offer anyone with the Uber app in London the opportunity to be whisked off to the ultimate summer party location on a private jet, for a once in a lifetime #AbsolutNights experience showcasing that the best nights happen out of the blue. The winners will have to be located […]
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves. Case study summary • Insurance […]
Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]
Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]
Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever before accessing streaming audio via their mobile device, digital audio is a growing channel for advertisers, and programmatic buying can give marketers access […]
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. ZipJet was founded in 2014 in Germany, and currently operates in three European cities- Berlin, London and Dublin. The company forges alliances with local launderettes and offers jobs for drivers to deliver freshly laundered and […]
ASB Bank’s digital piggybank, Clever Kash, is designed to help children visualise their pocket money and savings in an increasingly cashless society. Clever Kash is a cute yellow elephant with an LED screen on his belly. If parents want to give money to their child, they can open the ASB app and ‘swipe’ coins from […]