For Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the […]
The number of teens and young adults in the UK using Facebook is falling, as young people opt for Snapchat and the social network’s own Instagram platform instead. According to eMarketer, 2.2m young people between 12 and 17 – or 71 per cent of social network users in the age bracket – will use Facebook […]
Chinese ride-hailing company Didi Chuxing has revealed plans to launch in Japan following a strategic partnership with Japanese tech giant SoftBank. Didi and SoftBank will use Didi’s AI technology to build ride-hailing platform services for the taxi industry in Japan and the joint venture will commence trials in Tokyo, Osaka, Kyoto and Fukuoka before the […]
Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]
Championing the Filipino peoples’ love of basketball, Sydney-based post house Heckler has recently collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the country’s capital city of Manila. With the aim to improve the skills of the nation’s young […]
Having collared most of the world’s human population, Facebook has now teamed up with Perfect Fit to chase after cats and dogs with the launch of the first ever chatbot for pets on the social platform. The Mars Petcare brand is seeking to help owners keep their animals healthy by way of a month long online […]
Indians depend more on a smartphone than any other device. Regardless of age, the strong demand for music, video and entertainment apps has led to the rise of smartphone usage. This provides a huge opportunity for growth of mobile advertising in India. Many brands and advertisers are now utilizing mobile video ads to grow brand […]
WhatsApp has begun testing a new payments feature in India that will allow people to send money to other WhatsApp users, excluding merchant accounts. The feature is currently in beta, according to sources familiar with the company’s plans, but hasn’t been publicly announced because it’s not widely available at this time. The company has been […]
Idealist, a popular online resource for the non-profit sector, has launched the world’s first ChatBot for good. People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]