Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]
Social media platforms are leading millennials to spend more money on their phones than ever before – with UK Snapchat users 300% more likely to buy items on their phones than the average Brit. With 33% of British Snapchat users happy to spend more than £100 on mobile, it puts them at 74% more likely […]
Karix Mobile, a leading messaging solution and mobile engagement company (formerly known as mGage India) headquartered in Mumbai, India – announced the launch of its cloud communications platform as a service (CPaaS) – karix.io. The platform was showcased at Mobile World Congress in Barcelona (Feb 26 – March 1, 2018) and would initially offer programmable […]
Google has shared that the company’s ads team killed 3.2 billion so-called “bad ads” in 2017, an increase of 88 percent from the previous year, when the company removed 1.7 billion “bad ads.” Put another way, Google took down more than 100 bad ads per second last year. “Bad ads” consist of any advertising that […]
It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and—wham—we smack into some nitwit standing there frozen, eyes glued to a smartphone. Such are the annoyances of […]
Joining the eye-mounted wearables market, Japan’s Toshiba has unveiled AR100 Viewer smart glasses that when combined with the battery-powered dynaEdge DE-100 mini PC that fits into a pocket, provides an augmented reality experience for enterprises. The biggest highlight of these enterprise focused smart glasses is the fact the dynaEdge mini PC runs Windows 10, and […]
Last Fall, Spotify launched Spotify Ad Studio, the first-ever audio self-serve advertising platform, in the US. The platform now embarks on a world tour as the public beta expands to Canada and the UK. Spotify Ad Studio makes it easy for marketers of all sizes to create audio ads on Spotify in minutes, letting them […]
South East Asian ride-hailing firm Grab has moved deeper into financial services with the launch of a dedicated unit and the introduction of micro-loans and insurance products. Grab Financial will encompass all of Grab’s fintech offerings, including payments services, rewards and loyalty services, agent network services and now also financial services. Grab has been progressively […]
Apple and Ito World have partnered to bring bike-sharing dock information to Apple Maps, TechCrunch reports. Now, in a number of cities, users can just type “bike sharing” or the name of a bike-sharing service into the Apple Maps search bar and it will show you all of the nearby docks as well as the […]
Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]