UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.
The partnership will see the imminent launch of Adverty’s seamless In-Play™ and In-Menu™ ads in GTG’s popular “World Hockey Manager” game in the next few weeks. GTG will also be integrating this technology into its upcoming titles set for release later this year. “We are thrilled to be adding GTG and World Hockey Manager (WHM) […]
Harry Potter: Hogwarts Mystery welcomes in-game pets
Harry Potter: Hogwarts Mystery is the first mobile game where players can create their own character and experience life as a Hogwarts student. In the narrative adventure with RPG elements, players will create a personalised student avatar, attend classes, learn magical skills, and form friendships or rivalries with other students. In the game, players make […]
The latest Harry Potter mobile game lets fans live out their Hogwarts fantasy
A new Harry Potter mobile game has arrived but, this time, players get to control their own created character, and finally experience getting accepted into Hogwarts and living life as a student there. Developed by LA-based mobile games studio Jam City in partnership with Warner Bros. Interactive Entertainment’s Portkey Games label, Harry Potter: Hogwarts Mystery […]
Big Bazaar launches mobile game to promote mega shopping experience ‘Sabse Saste 5 Din’
Big Bazaar, one of the leading hypermarket chains from Future Group, has for the first time created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to transform […]
Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns
Above: Trophit enables pre-registration campaigns on mobile. Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and apps on both iOS and Google Play. Tel Aviv-based marketing startup Trophit and Tokyo digital marketing firm Adways are joining forces on PreLaunch.Me to […]
Esurance to Mobile Gamers: Don’t Catch and Drive
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
Converse Invites You to Climb, and Dangle Your Feet Off, a 75-Story Skyscraper
A new ad for the footwear brand Converse, features climbers Vadim Makhorov and Vitaliy Raskalov, who’ve made headlines in recent years for the videos and photographs they’ve shot from the top of some of the tallest buildings in the world, like Shanghai Tower. To promote the Chuck Taylor All Star II line, they’ve scaled Moscow’s […]