Big Bazaar, one of the leading hypermarket chains from Future Group, has for the first time created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’.
Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to transform the shopping experience in India.
Consumers and gamers can play the game and win shopping vouchers worth up to Rs. 1 crore.
Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din.
Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter. Big Bazaar offers the biggest shopping days, with a presence of around 250 stores PAN India. Additionally, it has the largest range of offers across all categories.
Commenting about how a game will change the way consumer’s shop, Pawan Sarda, Group Head- Digital – Future Group said, “With the Deal Skyfall – Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in the virtual world get you a chance to shop in the real world for free.”
Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said, “The Deal Skyfall – Sabse Saste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and it’s sure to get many addicted to win as many vouchers as they like.”
The Deal Skyfall Sabse Saste 5 Din mobile game has the groups iconic Chidya as a playable character. The game consists of five levels and will change from one to the other on preset scores. The speed at which the products appear on screen will keep on increasing along with the frequency of obstacles as the level increases. The game will have various deals, with each having its own value/points. The user will be given a reward for crossing a predefined score and they can redeem the voucher code from the rewards section of the game on 23rd January 2018. Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is available on App Store, Playstore and bigbazaar.com.
Source: Little Black Book
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