Reliance Jio inks deal with Microsoft to bring cloud-based solutions to more businesses

Reliance Jio inks deal with Microsoft to bring cloud-based solutions to more businesses

Reliance Jio, the mobile network operating subsidiary of Reliance Industries, has penned a deal with Microsoft to help accelerate digital transformation in India. The 10-year agreement will see the pair work to offer Indian businesses technology solutions across data analytics, AI, cognitive services, blockchain, internet of things, and edge computing. Jio will provide its own […]

Samsung and Microsoft enter technology sharing partnership to challenge Apple

Samsung and Microsoft enter technology sharing partnership to challenge Apple

Samsung and Microsoft have extended their partnership to bridge the gap between Android and Windows, enabling them to rival Apple’s functionalities. The strengthened partnership, announced at Samsung’s Unpacked 2019 event, was unveiled alongside the Galaxy Note10. Straight out the box, users will be able to use Microsoft’s ‘Your Phone’ app to sync text messages between […]

Bing ads and Samsung launch 3D Search ads

Bing ads and Samsung launch 3D Search ads

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing. This innovation is a big step forward in improving consumer experience, and follows months of research and collaboration between Bing Ads, Samsung and Starcom. The bespoke designs […]

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

Xbox Hacks Instagram’s Shopping Bubble to Reach Would-Be Gamers

As part of Xbox’s recently-launched ‘Jump in’ campaign, 215McCann developed social shopping carousels to mimic shopping ads. These ‘ads’ contain a series of sneakers, fashion and consumer electronics but are actually fictional in-game items for some of this year’s most popular games available on Xbox. For example, a collection of shoes targeted to ‘sneaker heads’ […]

Microsoft’s new experimental app is all about imitating emojis

Microsoft’s new experimental app is all about imitating emojis

Microsoft has released a new app that aims to demonstrate how its Windows Machine Learning APIs can be used to build apps and “make machine learning fun and approachable.” Emoji8 is a Universal Windows Platform (UWP) app that uses machine learning to determine how well you can imitate emojis. As you make your best efforts […]

Skype calling is coming to Alexa devices

Skype calling is coming to Alexa devices

While everybody has been talking about Amazon’s Alexa-enabled microwave, it has been announced that Amazon’s Alexa devices will soon be able to manage Skype calls. The Amazon and Microsoft partnership means that people using Alexa devices will be able to make outgoing voice and video calls, accept incoming Skype call, and make SkypeOut calls using just […]

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]

Google Assistant outperforms Alexa, Cortana and Siri again, according to Stone Temple Consulting

Google Assistant outperforms Alexa, Cortana and Siri again, according to Stone Temple Consulting

For the second year in a row, marketing agency Stone Temple Consulting has confirmed that Google Assistant is the smartest and the most efficient virtual assistants on the market. In an attempt to figure out which smart speaker is the most intelligent, Stone Temple asked the Assistant, Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana approximately […]

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