Foursquare, the social media platform of yesteryear turned enterprise tech company, announced a $150 million funding infusion on May 30 as well as its first acquisition. Placed, the Snap Inc.-owned ad-tracking attribution platform, was acquired for an undisclosed amount in a deal that also makes Placed founder and CEO David Shim Foursquare’s president. “This is […]
Brightcove, the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working […]
Brandwatch, the world-leading social intelligence company, has acquired London-based SaaS research platform Qriously to fuse the best of modern market research with its heritage in social intelligence. While legacy social listening players are competing with similar features from the same social media data sources, Brandwatch is differentiating itself by adding Qriously’s real-time survey functionality, enabling […]
Chinese eCommerce giant Alibaba has acquired Israel augmented reality (AR) company InfinityAR. Financial details about the acquisition were not disclosed but market sources estimate that Alibaba, which already holds a major stake in the startup, paid over $10 million. InfinityAR was founded in 2012 by Moshe Hogeg and since 2014 has been managed by CEO […]
The latest eCommerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed eCommerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion. Private […]
Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]
Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyses human behaviour patterns within websites’ and mobile apps’ user-flows, to differentiate between bots and actual humans […]
Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]
Claritas, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric, a media tracking and measurement company. Through this acquisition, Claritas is advancing its transformation by investing in new technologies that enable marketers to identify, deliver and optimise audiences with unmatched precision. Barometric’s proprietary identity graph technology […]
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]