Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]
Video advertising marketplace Teads has announced that its reach across quality publishers in the UK has grown by 32% in the past three years. Now reaching 43.2 million people – 90% of the online UK population. This is now the broadest reach of consumers across the comScore 100, the official reach ranking of UK media […]
The Le Monde Group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms. Following on-going consolidation of its advertising requirements, the Le Monde group will utilise Ligatus’ native ad formats across its premium […]
Google is announcing new efforts today to support the media industry by fighting misinformation and bolstering journalism, which will live under a newly announced umbrella called the Google News Initiative. Google already offers something similar in Europe through the Digital News Initiative, but the Google News Initiative is intended to be a wider worldwide expansion […]
USA Today Network, a group of more than 100 Gannett-owned publications including USA Today, is set to roll out its first augmented reality app, focused on the 30 rocket launches slated for Cape Canaveral, Florida, this year. The app, dubbed 321Launch, will use AR tech to show launches from SpaceX’s Falcon 9 and the United […]
34 per cent of UK adults plan to use their right to be forgotten once the General Data Protection Regulation (GDPR) kicks in on 25 May, according to a survey of 1,000 Brits carried out by media agency The7stars. The research also found that only 19 per cent of respondents are confident that their data is […]
News UK has unveiled a custom social media tool which it claims can broaden the reach of advertisers own content by amplifying the messages across its own domains and social channels. Social Amp has been devised in the wake of Facebook’s updated algorithms, which demotes publisher content in favour of posts by friends and family, […]
A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]