Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]
Apple will now accept WeChat Pay as a payment method for App Store and iTunes purchases as it seeks to boost sales in China. The move comes months after Apple and WeChat owner Tencent fell out over Apple’s stance on in-app purchases. In a statement to Chinese media, Apple said the company is “dedicated to providing multiple […]
LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]
Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers. Richer Native Messaging SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta – the UK’s best-selling car – whereby whenever the target audience […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]
Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]
A suite of new [free] auditing software has been released to improve transparency of paid search performance. The suite of tools created by biddible also aim to efficiently report on the effectiveness of Google AdWords spend, in under 60 seconds. The free software [biddable tools] will become the first free suite designed to simplify, identify […]
Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]
Quantcast and SpotX have agreed a global deal that will see SpotX premium video inventory powered by Quantcast for modelling and targeting. The deal was announced to the Australia and New Zealand markets on March 16 but will be live across 27 other markets globally. According to the announcement, the deal has been made in […]