Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
In 2018, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast by eMarketer. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. “Even the strongholds of TV, such as live sports and news, are […]
YouTube has made a change to its attribution model for TrueView for action ads in order to better reflect “the relationship between video ad exposure and conversions”. The Google-owned video sharing platform has adjusted its attribution window to 10 seconds, meaning YouTube will now count an ‘engagement’ whenever a user clicks or watches 10 seconds or more […]
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]
Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]
Households in developed countries are set to have at least three separate TV and video subscriptions by 2023, as teenagers increasingly become account holders alongside the adults they live with, according to Deloitte. On average, UK children receive £11.20 in pocket money each week, while pay TV subscriptions tend to start at around £5 per […]
First North-listed Crunchfish and RealMax Oy in Finland signs an agreement allowing the AR smart glasses provider to pre-integrate and demonstrate Crunchfish’s gesture interaction technology in solutions for its RealWear AR products. The partnership further strengthens Crunchfish’s global network of AR-partners and the position as one of the leading suppliers of gesture control for AR […]
Global payment services company American Express has announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance. Through the partnership eligible American Express business clients will receive a referral to apply for up to £300,000 in finance from ezbob at a […]