LG was one of the hardware partners on board when Google announced its new smart displays platform back at CES in January, and now the first product is finally here. The display, variously and confusingly referred to in the press release as the “LG AI Smart Display,” the “LG XBOOM WK9 Smart Display,” and the […]
Google is looking to Southeast Asia as one of the most vital interney economies of the future, following the release of its 2018 e-Conomy Southeast Asia report, which has predicted the region’s digital economy will be worth $72bn (£56bn) by the end of the year. The report, produced by Google and Temasek, projects that the […]
Chevron Singapore, which operates the retail brand Caltex, has introduced Singapore’s first fuel payment app, CaltexGO. The fuel payment app with integrated loyalty is already gaining fans with its alternative refuelling experience from the comfort of your car, clocking 10,000 app downloads within the first few weeks of launch. The CaltexGO mobile app spent a […]
Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API. Effective on November 15, Hootsuite customers will be able to schedule and publish videos directly from Hootsuite and directly @mention Pages in LinkedIn posts This will encourage audiences to engage with their company […]
GuestReady, a globally leading Airbnb management company, announced it is expanding its operations in the UK, adding Manchester and Edinburgh to the list of cities in which it operates. The expansion in the UK helps GuestReady to cement its position among the top three globally leading Airbnb management companies, offering its services in 10 leading […]
Teads, the global media platform, powering innovative advertising experiences across the best publishers in the world, announced that they have hired former Freewheel SVP of Product, Federico Benincasa, to join its innovation leadership team as Senior Vice President of Product for publisher solutions. Federico will lead Teads’ efforts to empower Publishers with a ground-breaking full-stack […]
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]
PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced that it will make its DragonFly Intelligent Advertising Vehicle available to select companies in the U.S. in the first quarter of 2019. The DragonFly Intelligent Advertising Vehicle offers early adopter advertisers and Fast-Moving Consumer Goods (FMCG) companies a digital out-of-home (DOOH) advertising experience […]
Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]
Instagram has unveiled three updates to its shopping tools aimed at making it easier than ever for brands to direct users to their products and encourage transactions. The update comes just as many retailers are ramping up their marketing activities ready for the holiday season. Instagram users will now be able to save shoppable posts […]