comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

comScore Introduces Mobile Audience Campaign Reporting in Canada and the United Kingdom

Launch Enables More Comprehensive Measurement of Campaign Demographics and GRPs within comScore vCE comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE release brings mobile advertising into alignment with […]

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]

InSkin Media Launches New Mobile Ad Format

InSkin Media Launches New Mobile Ad Format

According to the company, the new PageSkin Edge smartphone ad format is purpose-built to more effectively monetise mobile web content and overcome ad blocking, while also returning outstanding engagement and viewability figures. PageSkin Edge wraps around the top and right-hand sides of mobile web content, with an animated element that accompanies the reader down the […]

Japanese mobile carrier turns stores into Pokemon Go locations

Japanese mobile carrier turns stores into Pokemon Go locations

Brief: Pokemon Go creator Niantic has partnered with Japanese telecom SoftBank Group to turn 3,700 of the mobile carriers’ stores into PokeStops and PokeGyms in the Pokemon Go game. The move boosted SoftBank shares by 1.6% and Nintendo shares 3.3%, according to Bloomberg. McDonald’s Japan was the first brand to jump on the PokeStop bandwagon with a deal […]

How mobile payment apps can work as marketing tools

How mobile payment apps can work as marketing tools

(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now […]

SessionM raises $35M for mobile marketing/loyalty tech

SessionM raises $35M for mobile marketing/loyalty tech

  Mobile-first marketing automation and loyalty platform SessionM announced a $35 million strategic growth investment round of Series D funding last week, furthering its efforts in the mobile CRM space. The funding round was led by General Atlantic, Salesforce Ventures, Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers. […]

Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns

Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns

Above: Trophit enables pre-registration campaigns on mobile. Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and apps on both iOS and Google Play. Tel Aviv-based marketing startup Trophit and Tokyo digital marketing firm Adways are joining forces on PreLaunch.Me to […]

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

MMA EMEA Smarties shortlist announced

MMA EMEA Smarties shortlist announced

Campaigns exhibiting creativity and effectiveness, along with technical sophistication and consumer relevance from around the EMEA region compete to win coveted MMA EMEA Smarties™ Awards. The Mobile Marketing Association (MMA) EMEA has revealed the finalists for the MMA EMEA 2016 Smarties™ Awards, a shortlist that celebrates the talent and companies that have harnessed the power […]