Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]
River Island has partnered with Curalate to align social shopping experiences on and away from its website. The fashion retailer is rolling out a suite of technology, streamlining its social commerce capabilities to power discovery-driven purchasing. River Island is using social commerce specialist Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user […]
The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC) into doubt. An Outbrain survey of 1,000 UK consumers found that 75 per cent of people are unable to recall brands from ads that meet minimum viewability […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
As of June 25th, Chinese tourists travelling to Helsinki are able to use the WeChat mobile service to review local recommendations about the best restaurants, shopping, events and sights in town, plan how they will get from their hotel to the attraction of their choice, and pay for transportation – all within one mobile service. […]
Instagram is to introduce ads to its Explore feed, which is the part of Instagram where users go to see photos and videos from accounts they may not already follow. More than 50 per cent of accounts on Instagram use Explore every month, and 80 per cent of Instagram users follow a business on the platform. […]
Coca-Cola North America is launching a digital marketplace this fall that connects its foodservice customers to pre-vetted, industry-best restaurant technologies with competitive pricing. The marketplace of solutions for front of house, back of house and outside of house is powered by Omnivore, a universal point-of-sale connectivity platform, that offers seamless integration into restaurants’ point-of-sale (POS) systems. […]
Admix, a monetisation platform for Extended Reality (XR), has announced that over 200 brands have run ad campaigns in VR and AR environments via its platform. The brands, buying direct on Admix’s platform or via ad exchanges, also include Shell, Subway, Ford, Apple, Nike and many more global household names. It has also announced that […]
New Zealand telco Spark has released a new activation that aims to showcase Maori oral traditions by celebrating Matariki, a star cluster that occurs in late May or early June and marks the beginning of the new year. People who dial 0800 MATARIKI will hear nine stories for every star voiced by four Kiwi. They […]
The Ozone Project, the transparent and brand safe platform for programmatic advertising, announced its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s self-service partner. The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers […]