The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]
Facebook has announced that views on it’s newsfeed won’t be counted in organic reach. Furthermore, the number of times a post appears on the screen of a user will determine the number of views it has generated and not simply the times it has appeared in the newsfeed, which means the measurement is now consistent […]
For Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the […]
The number of teens and young adults in the UK using Facebook is falling, as young people opt for Snapchat and the social network’s own Instagram platform instead. According to eMarketer, 2.2m young people between 12 and 17 – or 71 per cent of social network users in the age bracket – will use Facebook […]
Chinese ride-hailing company Didi Chuxing has revealed plans to launch in Japan following a strategic partnership with Japanese tech giant SoftBank. Didi and SoftBank will use Didi’s AI technology to build ride-hailing platform services for the taxi industry in Japan and the joint venture will commence trials in Tokyo, Osaka, Kyoto and Fukuoka before the […]
Bloomberg.com has found a compelling new way to report on a tired old subject. The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as an agonizing journey through mall management. First, choose a character like tech-savvy angel investor Maximilian or local business magnate Linda. From there, choose a strategy […]
Having collared most of the world’s human population, Facebook has now teamed up with Perfect Fit to chase after cats and dogs with the launch of the first ever chatbot for pets on the social platform. The Mars Petcare brand is seeking to help owners keep their animals healthy by way of a month long online […]
UK retailers are restricting their own online sales growth potential by up to 30 per cent due to only offering limited payment options, according to research by eCommerce and digital agency Visualsoft. The study found that 19 per cent of the UK’s top 240 retailers fail to offer any payment choice outside of mainstream credit […]
Indians depend more on a smartphone than any other device. Regardless of age, the strong demand for music, video and entertainment apps has led to the rise of smartphone usage. This provides a huge opportunity for growth of mobile advertising in India. Many brands and advertisers are now utilizing mobile video ads to grow brand […]
WhatsApp has begun testing a new payments feature in India that will allow people to send money to other WhatsApp users, excluding merchant accounts. The feature is currently in beta, according to sources familiar with the company’s plans, but hasn’t been publicly announced because it’s not widely available at this time. The company has been […]