Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]
AI-powered personalisation firm Neura has announced Neura Moments, a new solution aimed at creating a synthesis of a user’s real-life situation in a specific context, place and time to produce a situation-aware, actionable opportunity with predictable intent. Neura Moments are designed to combine with the recently-announced Neura True Personas to uncover new customer engagement opportunities for product […]
AT&T’s plan to acquire AppNexus is part of the telecom provider’s broader strategy to build a media business that creates both content and sells ad space. Their wireless division reaches 159.4 million people in the U.S. and Mexico, a mass audience of people checking their phones dozens of times a day. AT&T not only has personal data […]
GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, […]
Ad fraud is a monumental challenge facing the entire digital advertising industry. According to Forrester about $7.4 billion was wasted on display ads in 2016, a figure set to rise to $10.9 billion by 2021. Juniper Research reported that total revenue loss owing to advertising fraud will reach a staggering $44 billion in 2022, rising […]
Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, announced el Jimador Tequila as a new customer. El Jimador – a leading tequila brand of Brown-Forman, one of the largest American-owned companies in the wine and spirits industry – will use Thinfilm’s complete NFC mobile marketing solution to enhance marketing efforts […]
As the advertising industry puts brand and viewer safety at the centre of Cannes Lions for another year, and Unilever questions the measurability of influencers, RTL AdConnect launches VMP – the Video Market Place – giving brands a unique gateway to a global digital ecosystem. The VMP will give international advertisers simple and centralised access […]
Leading digital marketing agency Adtrak has just completed a digital face-lift for a leading landscaping firm, complete with new website and the full suite of online marketing tools to bring it onto the cutting edge. The Nottingham-based agency is a digital partner of the British Association of Landscaping Industries (BALI), and was called on to […]
In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies. BC Web Wise was founded […]