While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]
UK mothers spend two hours and 12 minutes on social media each day, as well as having seven social media accounts, on average, according to a report from GlobalWebIndex ahead of Mother’s Day. The research, which included 1,569 UK mothers aged between 16 and 64, found that 89 per cent of them are on Facebook, […]
Allbirds, the startup shoe brand that has become popular in Silicon Valley, celebrated its second birthday with a limited-edition shoe collection that can only be purchased on Instagram, and not on a website or in stores, according to Adweek. The shoes are only available until they sell out. Customers in the U.S., New Zealand and […]
Snap wants to attract new advertisers — specifically, it wants to attract advertisers who are spending money with its biggest competitor, Instagram. To lure them over, Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try. […]
The number of teens and young adults in the UK using Facebook is falling, as young people opt for Snapchat and the social network’s own Instagram platform instead. According to eMarketer, 2.2m young people between 12 and 17 – or 71 per cent of social network users in the age bracket – will use Facebook […]
Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]
If you don’t like seeing ads in Instagram Stories, you’re not going to like the announcement the Facebook-owned company has made. Instagram has introduced an update to Stories ads which will enable publishers to utilize the Carousel ad format to publish up to three pieces of content in a Stories ad. Instagram previously allowed them […]
Instagram has finally introduced the ability to schedule posts on its platform – though the feature only works for photos, is only available through third-party social media management platforms, and is only available for business profiles for the time being. The introduction of scheduling through third parties means businesses will have to pay for the […]
Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]