Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

New research by ZAK on 18-30 year olds demonstrates a generation turning their backs on the social media giants

New research by ZAK on 18-30 year olds demonstrates a  generation turning their backs on the social media giants

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]

Instagram will start putting ads within the Explore page

Instagram will start putting ads within the Explore page

Instagram is to introduce ads to its Explore feed, which is the part of Instagram where users go to see photos and videos from accounts they may not already follow.  More than 50 per cent of accounts on Instagram use Explore every month, and 80 per cent of Instagram users follow a business on the platform.  […]

Facebook suspends app pre-installs on Huawei phones

Facebook suspends app pre-installs on Huawei phones

Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]

Instagram lets brands turn influencer posts into ads

Instagram lets brands turn influencer posts into ads

Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads so that they reach a bigger audience. Until recently, brands who paid influencers to post sponsored videos or images on their Instagram profiles have had their reach limited to that particular influencer’s following on the platform. Now, posts uploaded […]

Cristal, the First Beer for Your Stories

Cristal, the First Beer for Your Stories

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]

Instagram Tests Way to Let You Buy Products Directly on the App

Instagram Tests Way to Let You Buy Products Directly on the App

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US.  Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]

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